Services by Subject
Business Impact
NewsTrinamo Case Study 'C'
'Their review of our sales processes and pipeline has enabled us to adopt a new and effective approach to closing new business' - CEO
Client situation
The client supplies software that enables the automation of manual processes and the proactive management of customer relationships for the financial services industry. Turnover had been flat for 2 years with 52% of turnover made up of recurring revenues.
Project goal
Audit sales performance and processes and deliver recommendations to improve sales performance and meet sales targets.
Project delivery
Trinamo Sales Diagnostic; a thorough diagnostic of the sales department and sales processes to
produce an in depth report to the board outlining key recommendations to drive sales growth.
This included:
- Installing lead generation
- Increasing sales capacity
- Improving sales management
- Revised compensation plans
- Revising the pricing model
- Assessing the impact of the pricing mode on sales
Trinamo Sales Management; a multi-phase approach implementing the recommendations to drive and improve sales.
