Specialists in
sales acceleration

Trinamo Case Study 'E'

“Their combination of skills and unique mix of real experience and intellectual rigour, made a measurable difference to the way in which we approached our business” – SVP Operations

Client situation

The client is one of the most successful service fulfilment vendors in Europe and made the Times Tech 100 list and was a finalist in the PWC Innovation and Growth awards. The sales and marketing teams were expected to increase productivity over the year with no increase in permanent headcount.

Project goal

Trinamo had a long-term engagement with the vendor including the Diagnostic and the creation of the ‘CEO Special Projects Office’ which was designed to support sales execution across EMEA by building multi-functional teams to address key sales execution topics.

Project delivery

Trinamo performed a sales diagnostic and established a CEO Special Projects Office.

The delivery included:

Competitive playbooks for 5 major competitors
Sales cycle support for 3 strategic sales opportunities
Win/Loss analysis for 18 months of historic sales cycles
Sales Ready Messaging
CXO sales pitch and collateral
An up to date RFP template
A quarterly ‘cross departmental’ messaging review forum
A ‘sales friendly’ one page ROI model
An analyst update campaign