Specialists in
sales acceleration

Trinamo Case Study 'F'

“Through the deployment of best practice and focussed sales management and operational execution, Trinamo has helped us build our sales to the highest level ever recorded” - CEO

Client situation

The client is a privately owned developer of software for the mobile phone industry. The company had been operating for 6 years and was looking to grow the top and bottom lines of the company through a rigorous and disciplined focus on sales.

Project goal

Trinamo was installed as the interim VP World-Wide Sales with the goal of increasing bookings from the existing client base and generating new sales in new accounts.

Project delivery

An initial diagnostic focused on the key differentiators and target market opportunity for the client as well as best practice sales process and forecasting. Trinamo has helped deliver record company sales growth.

Specific deliverables included:

Launch of a new software product world-wide
Implemented rigorous sales management
Ensured higher level of success from existing pipeline
Highly focused lead generation to create 9x pipeline of new customer opportunities
First new business wins in Asia
First commercial sales of new product
Record revenues – 65% annual growth
Doubled size of customer base