Our Impact

Trinamo is a team of leading sales and marketing specialists. We have the expertise to help you win and keep more customers and grow the revenues from them.

In short, we help you drive profitability—hard. Whether you are a start-up or a more mature business, focused on building a pipeline of high-quality leads or seeking to exploit new markets, our expertise will be put to work to help you rapidly accelerate sales .

First we’ll get to know your business and its sales and marketing strategies.

Next we’ll focus on the changes that will deliver the greatest results. Typical activates can include:

  • Introducing new, or modifying existing, sales and marketing processes
  • Finding the very best sales people to join your team
  • Helping structure sales teams for success
  • Setting measurable targets for your sales team
  • Generating, qualifying and converting new leads
  • Delivering best practice Pre and Post Sales
  • Developing clear and consistent messages and value propositions
  • Implementing integrated marketing campaigns within pre-determined timeframes and budgets

We’ll help increase your sales leads, grow your sales pipeline and win new customers.

“It costs five times more to win a new customer than keep an existing one”

Ongoing customer loyalty leads to long-term, mutually strong and profitable relationships. Satisfied customers provide repeat revenue and they act as great PR. Word-of-mouth endorsements are the cheapest form marketing. We have experience that can help you keep you customers loyal, including:

  • Coaching sales teams to uncover customer’s needs and wants
  • Helping your business become the preferred supplier / trusted advisor
  • Implementing Key Account Management
  • Implementing Best practice Customer Support
  • Implementing Best practice Product Management
  • Executing loyalty programmes, CSAT surveys, client councils and focus groups to stay close to users
  • Analysing and acting on this intelligence day to day across your business
  • Developing clear and compelling messages that resonate with your customers

We’ll help you build a strong brand and make sure you create a loyalty within your customer base.
“Approximately 80% of your profits will come from 20% of your customers”

By identifying the common traits shared by your most valuable clients you can develop a strategy to increase the worth of each and every account. Trinamo’s experts will work alongside your in-house team, or can do it for you, and rollout a series of initiatives that will give you greater visibility of buyer behaviour. We’ll then equip your team for success by:

  • Enhancing the skills of your sales team and developing best-practice sales behaviours
  • Implementing Key Account Management
  • Implementing Best practice Customer Support
  • Implementing Best practice Product Management
  • Developing and strengthening your brand values
  • Communicating these values across your organisation
  • Creating clear and compelling messages for different target segments
  • Running integrated marketing campaigns within pre-determined timeframes and budgets

We’ll help you build your business around your key customers and build a strong brand.

Expanding into new markets?

We don’t just help established companies sharpen their sales and marketing capabilities. We also help set up operations from scratch, whether that’s for a start-up, a spin-out, or a new division in a mature business.

We know how to deliver sales results in new markets with little infrastructure and tight budgets by focussing on:

  • Identifying the right sales model
  • Hiring the right people
  • Marketing effectively

One privately owned software company was looking to generate new sales in new accounts. With Trinamo’s help it doubled its customer base, increased revenues by 65% and acquired its first clients in Asia.

© 2010 Trinamo LLP