Online software services company
“Trinamo helped us construct a professional sales platform to underpin the company’s UK and European growth ambitions by helping us hire the right people and introducing great sales processes. We are now able to systematically work across the “Win-Keep-Grow” sales cy
cle” CEOClient situation
A UK company, founded in 2004, providing an online service to power independent product reviews for consumer technological products.
Project goal
To implement a scalable and robust sales engine to maximise revenues across the “win-keep-grow” cycle
Project delivery
Trinamo Sales Diagnostic (TSD); a thorough review and benchmarking of the sales department and sales processes to produce an in depth report to the board outlining key recommendations to drive sales growth. Specific deliverables included:
- A sales strategy review
- A sales execution review
- An assessment of win:loss ratio against competition and how to maximise it
- An insight to the channel strategy
- Routes to expansion in other countries
- Recruitment of sales team, targets and compensation plans
Impact
Between 2009/2010 and 2010/2011 achieved an increased GM of 93%
