Fulfilment Vendor
Their combination of skills and unique mix of real experience and intellectual rigour, made a measurable difference to the way in which we approa
ched our business
Client situation
The client is one of the most successful service fulfilment vendors in Europe and made the Times Tech 100 list in 2005 and were a finalist in the PWC Innovation and Growth awards in 2006. The sales and marketing teams were expected to increase productivity over the year with no increase in permanent headcount
Project goal
Trinamo had a long term engagement with the vendor including the Diagnostic and the creation of the ‘CEO Special Projects Office’ which was designed to support sales execution across EMEA by building multi functional teams to address key sales execution topics
Project delivery
Trinamo performed a sales operations diagnostic and established a CEO Special Projects Office. The delivery included:
- Competitive playbooks for 5 major competitors
- Sales cycle support for three strategic sales opportunities
- Win/Loss analysis for 18 months of historic sales cycles
- Sales Ready Messaging
- CXO sales pitch and collateral
- An up to date RFP template
- A quarterly ‘cross departmental’ messaging review forum
- A ‘sales friendly’ one page ROI model
- An analyst update campaign
