Sales Acceleration Services

All of our services have one thing in common – they’re designed to help you significantly improve your business and sales performance. We work with you to deliver advice and hands-on support that will help you win and keep more customers and grow the revenues from them. Whether you are an early-stage company needing support to reach the next level or are a market leader focused on launching a new product, service or division, we can come up with a package that’s right for you.

We’re not just about streamlining what you have to make sales and marketing work harder. We can advise how to set up completely new operations or recommend that existing revenue streams should be transitioned from one model to another. We’ll help you achieve all this while sustaining other business activities and making sure you are not overtaken by your competitors.

Sales & Marketing Strategy

No matter how complicated your business, the principles of a strategy remain the same:

Understand what you are selling, to whom and how you plan to make the numbers.

Our proven methodologies, using interviews with the board, management team, customers and channels, let us get to the heart of the matter quickly:

  • Which market(s) should we target in the next 12-18 months?
  • What is the most effective sales model to maximise sales?
  • Do we know how to systematically beat the competition?
  • What happens to my profits if I add more quota-carrying representatives or a new channel?
  • What pricing model should we use?
  • What product mix should we lead with?
  • What can we do to become more operationally efficient and gain market share?
  • What type of sales people do I need to employ to meet our targets?

The output will be a clear report with actions. We’ll set specific targets for your organisation with you. We’ll measure performance on a weekly, monthly or quarterly basis, depending on what you need. You’ll be in no doubt about the relationship between orders, invoicing, turnover and cash and how to improve KPIs at each phase.

Sales & Marketing Planning

Having defined a clear strategy how do you put it into practice?

What changes do you need to make to the model to maximise your sales and optimise profits?

Sales success factors change as a company moves from start-up to mid-size to brand leader. Trinamo’s sales planning service will help you with this transition by providing:

  • Actions to evolve the sales model to the next “life stage”
  • Targets to focus winning sales in selected markets
  • Compensation plans to reward the right sales behaviours
  • Financial plans to show sales productivity and targets meet board expectations
  • A plan to introduce or optimise indirect sales
  • A marketing plan that is pragmatic and delivers value
  • A product strategy action plan to take the optimal product mix to market
  • Business process mapping and re-design for your critical business processes

The output will be clear, concise actions that focus on the changes needed to drive sales acceleration. Often, at this stage, we are asked to work alongside your team to help start implementing the change process and work tactically to support sales and marketing teams.

Sales & Marketing Execution

The changes are in place or planned, do you have world class ability to execute – fast?

Do you rapidly need to make your numbers? Do you have the bandwidth to support change?

We can help you boost performance and identify ways to close the gap between plan and reality. Trinamo’s sales and marketing execution capabilities include:

  • Sales Management – discipline and structure to achieve targets
  • Partner Management – selection, support, sales
  • Field sales – quota-carrying direct sales professionals
  • Sales recruitment – attract, recruit and retain the best talent
  • Sales training – classroom based or “on the job”
  • Lead generation – delivery of qualified opportunities with decision makers
  • Operational marketing – cost effective programmes
  • Product management – managing the gap between the customer and development

The output will be the impact we have on your sales numbers. Getting the right team in place is vital, whatever the size of your business. If you need extra sales and or marketing skills, support or mentors, please contact us.


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